Inflyte Client Survey 2016 Results

As Inflyte approaches it's second birthday this month, the team have been busy reaching out to our users and clients to find out how, as a platform we are performing, what we are are doing well and what we can improve on.

We were overwhelmed with the response with nearly 400 users and clients taking the time to connect with us and share their thoughts, suggestions and feedback on Inflyte. So to each and everyone who took part, thank you very much.

We asked you to rate various aspects of the platform, what you like about Inflyte and what you would like to see on our platform, as well as questions designed to help us see how we perform in comparison to other services you receive promos from.

You can view the results of our User Survey in a separate post over here.

For our client survey we reached out to the various record labels and promotion companies who use Inflyte on a regular basis.

Platform

We're super-pleased at the high-scores across the board on this question. We constantly monitor site performance to ensure we are delivering a product that our clients can trust is going to deliver for them and their contacts, so to score so highly on this, particularly in the case of Reliability is very rewarding. Small room for improvement on the User Interface side of things, but we've a solid understanding from client feedback the areas of the site we can make these improvements in, so watch this space.

Features & Functionality

This is very interesting, our highest rating is on the question around efficiency & time-saving, which mirrors exactly when Inflyte Users reported in our User Survey. If you are a small label who sends out one promo per month, it may not be so hugely important, but for larger companies who may service hundreds of promos in a month to a database of thousands, we're constantly looking for ways to streamline processes, improve workflow and genuinely save you time at every stage of the process.

Promo Feedback

With any promo campaign, there are so many variables which combine to determine how successful or unsuccessful a campaign may end up being. We focus on providing our clients with the tools and data to make the delivery side of the process as transparent as possible.

While the overwhelming majority of clients receive more feedback on Inflyte, for the 7% who don't we'd love to find out why. This survey was anonymous, but if you are one of the 7%, please drop us a line survey@inflyteapp.com and our team will look at your account and see what guidance and support we can offer to help improve your feedback numbers.

With 74% of clients receiving more feedback than they have been elsewhere, it's often times something simple that may need tweaked.

Product Comparison

Pretty definitive scores on this question and very pleasing to see...

Value for Money

We know Inflyte is not the cheapest platform in the market. We never set out to be. What we are dedicated to, is providing value to our clients, labels and promotion companies. Value derived from saving them time, offering superior quality performance and reliability, providing excellent customer support, rolling-out regular product updates, delivering a premium service and of course helping them promote their music to a wider audience and gather more feedback and campaign insights. You can see from this result what the majority of clients feel about the value they receive, which is so great to see. You get what you pay for.

http://

Customer Support

This is an area we really pride ourselves on, as we all know how frustrating that bad customer support can be. It's fantastic to see such recognition from our clients for this area of our business.

Net Promoter Score

The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of clients/customers to recommend a company's products or services to others.

It is used as a proxy for gauging the customer's overall satisfaction with a company's product or service and the customer's loyalty to the brand.

Any NPS over 30 is considered good, over 50 is great, and over 70 is excellent. We're delighted to have scored nearly 80% on this.

Thanks again to everyone who took part in our survey, if you have any questions or would like to discuss some aspect these results, please drop us a line survey@inflyteapp.com