Today we're very proud to announce the arrival of some of the most advanced improvements on the Inflyte platform to date.
Introducing the all-new Inflyte Geo-Mapper - a set of tools that bring together Inflytes powerful database management tools with global, geographic data-reporting to bring unrivalled insights into campaign performance, promo delivery and contact management into one new user-friendly solution as part of the award-winning Inflyte platform.
How does it work? Inflyte now uses manually entered address information along with geographic data from the mobile and web platform and presents it in the form of a real-time interactive Google Map interface on Inflyte client dashboards.
What does it do?
It provides an at-a-glance geographical overview of subscriber location, engagement and campaign performance which generates a heat-map that you can view and download via the Inflyte reporting engine.
How Can It Help My Campaigns?
Get to know your database better: see which towns, cities, regions, countries you’re performing best in.
Create location specific campaigns: Easily identify subscribers in an area you need to market your releases to.
Filter by Tag & Location: Combine geographic data with Inflyte tags for powerful filtering tools.
Heat-Maps: Inflyte Report heat-maps provide a beautiful visualisation of global campaign performance.
Touring: Got an artist going on tour? Easily locate key supporters in that region to connect with.
Increased transparency: Campaign reports can now display at-a-glance all the locations your campaign has been serviced
Where Can I Access These Tools?
Go to Your Master Subscriber list and click on Map from the Tools menu:
This will take you to a full-screen interactive map where you can scroll, zoom-in and hover over pins to reveal a contact name. If you click on a contact name on the map you can navigate direct to their contact card to both view and edit contact.
Where Can I Find Campaign Heat-Maps?
Navigate to View All on your Campaign Dashboard to view a real-time interactive heat-map:
How Can I Display Heat-Maps in My Reports?
Simply select the heat-map option from your report settings:
What does ‘unmapped’ mean? Unmapped is a new subscriber filter that allows you to see which contacts Inflyte does not yet have geographic data for. If you know where they are based you can add this to the address field of their contact card.
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